Fahri Unsal

Fahri Unsal

Professor, Marketing
Faculty, Graduate Study in Business

Recent Publications

Refereed Journal Articles

"Study Abroad Decisions & Experiences: A National Survey of U.S. Students," with Hormoz Movassaghi and Kenan Gocer, Journal of Current Research in Global Business, 17(28), (Forthcoming, Fall 2014).

"Study Abroad Decisions: Determinants & Perceived Consequences," with Hormoz Movassaghi and Kenan Gocer, Journal of Higher Education Theory and Practice, Volume 14 (1), 2014, 69-80.

“Online Interaction with Millenials: Institution vs Community,” with Kurt Komaromi and Scott Erickson, International Journal of Cyber Warfare and Terrorism, 3(1), January - March 2013, 46-62.

“Comparison of Recursive Factor Analysis and Cluster Analysis: A Marketing Application,” with N.S. Ruzgar, International Journal of Economics and Statistics, Volume 1, Issue 4, 2013, 183-190.

“Study Abroad Experience: Motivating Factors, Satisfiers and Impact,” with Hormoz Movassaghi,  The Journal of Current Research in Global Business, Volume 15, No 24, 2012, 69- 80

 “Trust in e-Commerce: Social Networks vs. Institutional Credibility,” with Scott Erickson and Kurt Komaromi, International Journal of E-Adoption, 2011, 3:4 (October-December), 1-12.

 “Social Networks and Trust in e-Commerce,” with Kurt Komaromi and Scott Erickson, International Journal of Dependable and Trustworthy Information Systems, 2010, 1:1, 45-59.

  “Millenials, Social Networking, and Trust,” with Kurt Komaromi & Scott Erickson, in Dominika Latusek & Alexandra Gerbasi, eds., Trust and Technology in a Ubiquitous Modern Environment, Hershey, PA: IGI Global, 2010, 270-286.

"Evaluation of Private Pension Funds With Factor and Cluster Analysis," with Bahadtin Ruzgar, The Business Review, Cambridge, Volume 13, Number 1, Summer 2009, pages 120-128.

 "Distance Education: Marketing Opportunities and Challenges," with Nursel Ruzgar in Marketing Online Education in Global Campus: An Integrated Approach, Ugur Demiray and Serdar Sever (eds) pp. 173-204, (2009).

“Online Auctions: A Review of Literature on Types of Fraud and Trust Building,” with G. Scott Erickson in Trust and New Technologies: Marketing and Management on the Internet and Mobile Media, Kautonen Teemu and Heikki Karjaluoto (eds), Edgar Elgar Publishing Limited, (2008), pp. 91-107.

"Predicting Business Failures Using the Rough Set Theory Approach: The Case of Turkish Banks," with Nursel Ruzgar and Bahadtin Ruzgar, International Journal of Mathematical Models and Methods in Applied Sciences, Issue 1, Volume 2, (2008), pp. 57-64.

"Subset of Emerging Equity Markets Performance in International Equity Markets at Time of Currency Crisis," with Mulugetta, A. and Mulugetta, Y., Managerial Finance Special Issue, 30(3):28-50 (2004).

"Internet Banking: Competitive Environment and Consumer Perspectives," with Mulugetta, A. and Movassaghi, H., Journal of International Business and Entrepreneurship Development, 1(2):36-44 (2003).

"FDI and Host Countries Trade Balance: An Empirical Study of Selected Transition Economies of Europe and Asia," with Zaman, R. and Movassaghi, H., Journal of Global Business, 14(27) (2003).

"Trade Impact of Western MNCs' Foreign Direct Investment in Central & Eastern Europe: A Longitudinal Analysis," with Movassaghi, H. and Zaman, R., Current Research in Global Business 4(6):1-7, Fall (2002).

"An Empirical Investigation of the Relevance of Investment Development Path and FDI on the Stage of Economic Development," with Zaman, R., Journal of Global Business 13(25):55-67 (2002).

"Health Information Privacy and E-Healthcare," with E. Kelly, International Journal of Health Technology and Management 12(4):41-52 (2002).

"European Union Enlargement: The Turkish Challenge,"  with F. Erol, Journal of Current Research in Global Business, Vol. 4, No. 5, 53-62 (2002).

"Impact of Internet on Financial Services Industry: A Case Study of Online Investing," with H. Movassaghi, Managerial Finance, 27(4), April/May (2001).

"Global Growth of Technology Use/Electronic Commerce and the Response of the Academia to Train the Needed Workforce," The Journal of Current Research in Global Business 2(2), 12-20 (2000).

"Comparative Performance of American, European and Japanese Automobile Companies in the 1990s," with R. Zaman, American Business Review, January, pp. 115-122 (2000).

Conference Proceedings

"Sochi Winter Games: Consumer Awareness and Attitudes towards Olympics Sponsors," with Alison Shields, Kurt Komaromi, and Scott Erickson, paper to be presented at the twenty Third World Business Congress to be held in Ankara, Turkey on June 24-28, 2014. Paper accepted for publication in Advances in Global Management Development, Volume 23, 2014 (Forthcoming, June 2014).

 

"An Assessment of Student Multitasking with Laptops and Smartphones in the Classroom: A Comparison of American and Canadian Students," with Nurzel Ruzgar and Bahadtin Ruzgar, paper to be presented at the twenty Third World Business Congress to be held in Ankara, Turkey on June 24-28, 2014. Paper accepted for publication in Advances in Global Management Development, Volume 23, 2014 (Forthcoming, June 2014).

 

"Ambush Marketing During Major Sporting Events such as the Olympics and the World Cup," paper presented at the Twenty Second World Business Congress held in Taipei, Taiwan, held on June 25 - 29, 2013  published in Advances in Global Management Development, Volume 22, 2013, pp. 365-372.

 

“Marketing Mutual Funds in Turkey: An Application of Recursive Factor Analysis as a Research Tool,” with Nursel Selver Ruzgar, paper presented at the Recent Advances in Mathematics Conference held in Cambridge, MA, January 30-February 1, 2013 and published in the Conference Proceedings, 217-222.

"Motivating Factors, Benefits, and Challenges for Students Who Study Abroad," with Hormoz Movassaghi and Kenan Gocer, paper presented at the Twenty Second World Business Congress held in Taipei, Taiwan, held on June 25 - 29, 2013  published in Advances in Global Management Development, Volume 22, 2012, pp. 151-158.

 

“Educational Impact of Student Use of Laptops and Cell Phones in the Classroom: A Survey of American and Canadian Students,” with Nursel Ruzgar, paper presented at the Twenty First World Business Congress held in Helsinki, Finland, held on July 4-8, 2012, published in Advances in Global Management Development, Volume 21, 2012, pp. 309-316

"Use of Technology in Business Education: The Impact of the Internet, In-Class Use of Laptops, and the Cell Phones," paper presented at the 20th World Congress of International Management Development Association held in Poznan, Poland and published in Advances in Global Management Development, Volume 20, 2011, pp. 233-239.

"Student Perceptions of Technology in Education: An Empirical Analysis of American and Turkish University Students," published in Advances in Global Management Development, Volume 19, 2010, pp. 39-46.

"Role of Governments in the Promotion of E-Commerce: A Comparative Study," with Hormoz Movassaghi, published in the International Trade and Finance Association's 19th International Conference Proceedings, May 2009.

“Global Trends in Distance Education and the Turkish Experience,” jointly with Nursel and Bahadtin Ruzgar,  published in the International Trade and Finance Association19th International Conference Proceedings,  May 2009.

“An Empirical Study of Internet Usage, Online Shopping, and Online Banking Behavior of Turkish University Students,” with Nursel S. Ruzgar and Bahadtin Ruzgar, presentated at the International Trade and Finance Association's Eighteenth International Conference, held in Lisbon, Portugal, May 21-24, 2008, published in Conference Proceedings.

"Utilization and Experience of Small and Medium Sized Companies with Web-based Technologies: Evidence from Developed and Developing Countries,” with Hormoz Movassaghi, presented at at the International Trade and Finance Association's Eighteenth International Conference, Portugal, May 21-24, 2008, published in the Conference Proceedings.

"Web-based Technologies & International Business: A Review of Literature on Small and Medium Companies' Adoption," with Movassaghi, H., Association for Global Business 2006 Conference, November 16-19, 2006.

"Turkish Food Industry: Its Structure, Potential and Conformity with the EU Standards," with Gunes, E., Turkish Food Congress, Istanbul, Turkey, May 24-26, 2006.

"European Union at the Crossroads: Economic, Political, and Expansion Problems," with Gunes, E., Proceedings of the Association for Global Business Conference, Miami, Florida, November 2005.

"The Eastern Enlargement of the European Union: An Analysis of Trading Patterns, Investment Flows and the Challenges Ahead," with Hristiyaniya Atanasova, Proceedings of the 15th International Trade and Finance Association Conference, Istanbul, Turkey, May 2005.

Turkish Membership in the European Union: Challenges and Opportunities for the Agricultural Sector," with Erdogan Gunes, Proceedings of the 15th International Trade and Finance Association Conference, Istanbul, Turkey, May 2005.

"The Enlargement of European Union: An Analysis of the Challenges Ahead," with Zaman, R., Proceedings of the Association for Global Business Conference, Cancun, Mexico, November 2004.

"A Comparative Empirical Study of College Students on their Attitudes Toward Online File Sharing: Current Practices and Future Plans," with Ruzgar N.S. and Ruzgar, B., Proceedings of the Association of Global Business Conference, Cancun Mexico, November 2004.

"Global Fight Against AIDS: Differential Pricing of Medication, TRIPPS, and the Role of Multinational Agencies," with Kumara, K. and Ozturkcan, S., Proceedings of the Association for Global Business Conference, pp. 230-236, Atlanta, GA (November 2003).

"Internet Banking: Will It Receive Global Acceptance?" with Movassaghi, H. & Mulugetta, A., in Erdener Kaynak and F. Sarvan (eds), Proceedings of the International Management Development Association Congress, pp. 277-284, Antalya, Turkey, July 14-18 (2002).

"Trade Impact of Western MNCs' Direct Investment Strategies on the Trade Balances of Host Countries: An Empirical Analysis of Central & Eastern European Countries," with Zaman, R. and Movassaghi, H., Proceedings of the International Conference of the International Trade & Finance Association, Bangkok, Thailand, May 29-June 2, 2002. In Khosrow Fatemi and Susan Nichols (eds), Asia: The Survival Strategies in the Global Economy, Calexico, CA: International Trade & Finance Association, October 2002.

"Global Growth of Electronic Commerce and Its Impact on Traditional Marketing," in Movassaghi and Ahmed (eds.) Proceedings of the 2000 Conference of the Academy of International Business, Northeast Regional Meeting, pp. 266-279 (2000).