Dr. Lisa Farman (formerly Barnard) joined Ithaca College in 2014. She is an Associate Professor in the Department of Strategic Communication.
Lisa earned her Ph.D. in Mass Communication from The University of North Carolina at Chapel Hill, where she won the Outstanding Ph.D. Graduate Student Award upon graduation. Her primary research interests lie at the intersection of media effects, advertising, and technology, and her dissertation focused on behaviorally targeted ads on Facebook.
Before earning her Ph.D., Lisa worked in the advertising industry in NYC. Her most recent position was at tech startup Smiley360, where she executed social media campaigns for popular consumer brands such as Country Crock, Schick, Staples, and Florida's Natural Orange Juice. Prior to that, she worked at Ogilvy & Mather as an account supervisor on the IBM worldwide team, where she led advertising and direct marketing campaigns, managed clients and teams across five continents, and contributed to the development of the Effie Award-winning "Smarter Planet" campaign. She also worked at Market Maker Interactive, a web design agency, as a web copy writer and client manager for both consumer and business-to-business brands. Some of her favorites include Cosmopolitan, Parents, Fitness, and Better Homes and Gardens magazines. Lisa currently serves on the Board of Trustees at WSKG (the local PBS and NPR affiliate station in Binghamton, N.Y.).
Lisa's research has been published in the International Journal of Communication, the Journal of Broadcasting and Electronic Media, Entertainment Computing, The Journal of Psychology, and the Atlantic Journal of Communication. She has presented her research at regional, national and international conferences, where she received four top paper awards and two travel grants to present her work. Lisa's research has been discussed in publications such as The Financial Times, The Wall Street Journal, Fast Company, Wired, Racked, and Business.com. She also contributed an invited essay to the Journal of Advertising Education.
Lisa is part of the inaugural cohort of the Antiracism Institute at the Ithaca College Center for Faculty Excellence. She earned the Teaching & Learning in a Diverse Classroom certification from Cornell University in April 2020.
Lisa is originally from Endicott, N.Y. In addition to earning her Ph.D. from UNC, where she was a Roy H. Park fellow, Lisa also earned a B.A. in Journalism & Mass Communications from St. Bonaventure University, and an M.A. in Arts Journalism from Syracuse University. She is a member of the International Communication Association (ICA), the Association for Education in Journalism & Mass Communication (AEJMC), the Midwest Association for Public Opinion Research (MAPOR), and Advertising Women in New York (AWNY). She has also been inducted into the Honor Society of Phi Kappa Phi for excellence in scholarship.
Courses taught at IC: Research & Statistics for Strategic Communication (STCM 28800); Media Planning (STCM 30900); Strategic Planning for Advertising Campaigns (STCM 38800); Integrated Marketing Communications Lab (STCM 42000); Character: Developing Habits for Good (ICIC 14000).