Scott Erickson

Scott Erickson

Dana Professor and Chair, Marketing
Faculty, Graduate Study in Business

Recent Presentations

“Using Knowledge Assets to Inform Strategic Decision Making,” invited presentation, Gdansk University of Technology, Gdansk, Poland, May 23, 2019.

“New Views of Marketing Analytics,” Analytics ThinkTank, invited presentation, University of Wisconsin—Stevens Point, February 28, 2019.

“Analytics at IC Today and Tomorrow—Showcasing Business Analytics,” panel discussion, Ithaca College Data Day, October 25, 2018.

“Climate Change Attitudes and Social Networks,” Sustainability Perspectives, Wells College, Aurora, NY, October 15, 2018.

“Organizational Learning and Knowledge Management in the Age of Big Data,” (Opening Keynote), International Days of Competences for the Future, Poznan University of Technology, Poznan, Poland, March 12-14, 2018.

“Climate Change Attitudes and Social Networks,” Fulbright Iceland 2016/2017 Final Presentations, Reykjavik, Iceland, May 18, 2017.

“Big Data, Knowledge and Intelligence,” 2017 Competitive and Market Intelligence Conference, Institute for Competitive Intelligence, Amsterdam, Netherlands, May 10-11, 2017.

“Information, Knowledge and Intelligence: What’s Relevant for KM/IC Scholars and Practitioners?” (pre-conference workshop), 13th International Conference on Intellectual Capital, Knowledge Management, and Organisational Learning, Ithaca, NY, October 13, 2016.

“Does Intellectual Capital Have a Role in Making the Big Strategic Decisions?” (Keynote) with Helen N. Rothberg, 7th European Conference on Intellectual Capital, Cartagena, Spain, April 8-10, 2015.

“High-Density Housing: Enriching or Eroding the Exchange?” Social Marketing Advances in Research & Theory (SMART) Conference, Lake Louise, AB, October 17-19, 2014.

“Caroline Elementary School’s Hybrid Garden: A Case Study in Social Marketing,” with Marlene Barken and David Barken, Social Marketing Advances in Research & Theory (SMART) Conference, Lake Louise, AB, October 17-19, 2014.

“Data, Knowledge, and Intelligence in Hospitality Industries,” with Helen N. Rothberg, Cornell Hospitality Research Summit, The Future of Service Innovation: A Conference on the New Science of People, Organizations, Data, and Technology, Ithaca, NY, October 12-14, 2014.

“What Do Your Competitors Know About Your Innovation Strategy?” with Helen N. Rothberg, roundtables (co-chair), XXV ISPIM Conference—Innovation for Sustainable Economy and Society, Dublin, Ireland, June 8-11, 2014.

“Intelligence in Action,” with Helen N. Rothberg, 29th Annual Strategic and Competitive Intelligence Professionals International Conference & Exhibition, Orlando, FL, May 5-8, 2014.