Arhlene Flowers

Arhlene Flowers

Associate Professor, Strategic Communication
Faculty, Integrated Marketing Communications

Publications and Conference Presentations

Books and Book Chapters

 

Flowers, A. (2016). Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide. New York, NY: Routledge.

 

Flowers, A., & Young, C. (2014). #CHR. Disappearing women?: Navigating crisis communication internationally. In J. Wrench, D. Flayhan, & J. Schuman (Eds.). Casing Public Relations. Dubuque, IA: Kendall Hunt.

 

Flowers, A., & Gregson, K. (2011). Virtual worlds for collaborative meetings. In K. Malik & P. Choudhary (Eds.), Business organizations and collaborative web: Practices, strategies and patterns. Hershey, PA: IGI Global Publishing.

 

Journals

 

Flowers, A. A., & Sterbenk, Y. (2016). Winter, you win: Ithaca Convention and Visitors Bureau "surrenders" to Key West with an unconventional campaign that goes viral. Case Studies in Strategic Communication, 5, article 12. Available online: http://cssc.uscannenberg.org/cases/v5/v5art12

 

Flowers, A., & Gregson, K. (2012). Theoretical and practical aspects of conducting meetings and events in virtual worlds. International Journal of Strategic Information Technology and Application, 3(4), 48-64.

 

Young, C. L., & Flowers, A. (2012). Fight viral with viral: A case study of Domino’s Pizza’s crisis communication strategies. Case Studies in Strategic Communication, 1, article 6. Available online: http://cssc.web.unc.edu/cases/v1/art6

 

Flowers, A., & Gregson, K. (2012). Decision-making factors in selecting virtual worlds for events: Advocacy, computer efficacy, perceived risks, and collaborative benefits. Event Management, an International Journal, 16(4).

 

Flowers, A. (2011). Branding discontentment: Following the role of IMC in America’s tea party movement. IMC Review: Journal of Integrated Marketing Communications, 10(4).

 

Young, C., Flowers, A., & Ren, Z. (2011). Technology and crisis communication: Emerging themes from a pilot study of U.S. public relations practitioners. PRism Online PR Journal, 8(1).

 

Flowers, A., Lustyik, K., & Gulyás, E. (2010, December). Virtual junk food playgrounds in Europe: Advergames in the U.K. and Hungary. Journal of Virtual Worlds Research, 3(2).

 

Flowers, A. (2010, October). Swine semantics in U.S. politics: Who put lipstick on the pig? M/C Journal, 13(5).

 

Flowers, A., & Young, C. (2010, Autumn). Parodying Palin: How Tina Fey’s visual and verbal impersonations revived a comedy show and impacted the 2008 election. Journal of Visual Literacy, 29(1), 47-67.

 

Trade Publications

 

Flowers, A. (2019, Jun 7). 7 PR tactics that hurt more than they help. Ragan’s PR Daily

 

Flowers, A. (2019, May 31). 5 ways to develop global PR experience without leaving the country. Ragan's PR Daily.

 

Flowers, A. (2017, Nov. 9). Beyond AP style: Terrific writing resources for communicators. Health Care Communication News

Flowers, A. (2017, October 31). Beyond AP style: Terrific writing resources for PR pros. Ragan’s PR Daily

Flowers, A. (2017, January 20).  5 ways to customize your newsroom for global audiences. Ragan’s PR Daily.

 

Flowers, A., & Young, C. (2010). How new technology and social media benefit today’s crisis planning. PR News Media Training Guidebook.

 

Published Conference Proceedings and Awards:  

 

Flowers, A. (2018). Gaining understanding and respect: How case studies on real-world public relations campaigns help students learn about diversity in the U.S. and worldwide In Ideas for Teaching Diversity Notable Submissions: Standing Committee on Teaching Annual Competition 2018, Association for Education in Journalism and Mass Communication (pp. 7-9). Available online: http://www.aejmc.org/home/wp-content/uploads/2018/08/AEJMCDiversityIdeasWeb.pdf  

 

Flowers, A. (2013, October). Making writing assignments more relevant: Requiring PR students to submit op-eds to student newspapers. In Sisco, H. F. (Ed.), Public Relations Society of America International Conference, Educators Academy Proceedings (pp. 188-192). Philadelphia: PA.  

 

Flowers, A. (2011, October). Learning from Lindsay, Tiger, Brangelina, and Oprah: Celebrities as teaching tools for reputation management in public relations. In Distaso, M. W. (Ed.), Public Relations Society of America International Conference, Educators Academy Proceedings (pp. 154-157). Orlando: FL.  

 

Flowers, A. (2010, October). Best practices in public relations: A practical analysis of training students to prepare and present proposals for real-world clients. In McCorkindale, T. (Ed.), Public Relations Society of America International Conference, Educators Academy Proceedings (pp. 241-245). Washington: DC.

 

Conference Presentations (Academic)

 

Flowers, A. (2018, October). Understanding diversity around the world: How social media writing assignments help students gain multicultural and intercultural perspectives. Poster  presented at the Public Relations Society of America International Conference, Educators Academy Session. Austin, TX. 

 

Flowers, A. (2017, October). Using online games in the writing for public relations course: Techniques to help students hone grammar, ethics, AP style, and key principles. Poster presented at the Public Relations Society of America International Conference, Educators Academy Session. Boston, MA.

 

Flowers, A. (2016, October). Enhancing the PR writing course with intercultural skills: Techniques to help students communicate with global and multicultural audiences. Poster presented at the Public Relations Society of America International Conference, Educators Academy Session. Indianapolis: IN.

 

Flowers, A. (2013, October). Making writing assignments more relevant: Requiring PR students to submit op-eds to student newspapers. Public Relations Society of America International Conference, Educators Academy Session. Philadelphia: PA.

 

Flowers, A. (2011, October). Learning from Lindsay, Tiger, Brangelina, and Oprah: Celebrities as teaching tools for reputation management in public relations. Public Relations Society of America International Conference, Educators Academy Session. Orlando: FL.

 

Flowers, A. (2011, September). Upgrading crisis communications in the digital era. Public Relations Society of America 2011 Northeast District Conference. Rochester: NY.

 

Flowers, A. (2010, October). Best practices in public relations: A practical analysis of training students to prepare and present proposals for real-world clients. Public Relations Society of America International Conference, Educators Academy Session. Washington: DC.

 

Flowers, A., Gulyás, E., & Lustyik, K. (2010, July). The expansion of junk food marketing, cyberspace, and children’s waistlines: Government public relations combating childhood obesity. Paper presented at Bledcom International Public Relations Research Symposium. Bled: Slovenia.

 

Lustyik, K., Flowers, A., & Gulyás, E. (2010, June). Virtual junk food playgrounds in Europe: Advergames targeting children in the U.K. and Hungary. Paper presented at the annual International Communication Association convention. Singapore.

 

Young, C., Flowers, A., & Ren. N. Z. (2010, June). Going viral: A case study of YouTube generated videos and organizational crises. Paper presented at pre-conference to the International Communication Association annual convention. Tokyo: Japan.

 

Flowers, A., & Lustyik, K. (2009, November). Not your parents’ 30-second commercial: Targeting kids through non-traditional media and with non-traditional products. Paper presented at panel presentation at the annual meeting of the National Communication Association. Chicago: IL.

 

Young, C., & Flowers, A. (2009, November). Presentation of research on public relations, technology, and crisis communication in Roundtables on Research in Progress at the annual meeting of the National Communication Association. Chicago: IL.

 

Flowers, A., & Lustyik, K. (2009, June). Battling junk food advertising in cyberspace: Positions in the U.K. and Hungary. Paper presented at official regional conference of the International Communication Association, Beyond East & West: Two Decades of Media Transformation After the Fall of Communism. Budapest: Hungary.

 

Flowers, A., Gregson, K., & Trugilio, J. (2009, April). Web interaction from 2D to 3D: New dimensions in company-stakeholder communications in Second Life. Paper presented at the annual meeting of the Eastern Communication Association. Philadelphia: PA.

 

Conference Presentations (Professional)

 

Public Relations Society of America 2019 Northeast District Conference: Invited as guest speaker to present “Gaining Intercultural Skills in PR: How to Communicate Effectively with Global and Multicultural Audiences” in Providence, Rhode Island, June 2019.

 

Public Relations Society of America 2017 Northeast District Conference: Invited as guest speaker to present “Visual Imagery in PR for Global and Multicultural Audiences: Navigating Nuances of Numbers, Colors, Body Language, and Other Symbols” in Corning, New York, April 2017.

 

Public Relations Society of America, Finger Lakes Chapter: Invited as guest speaker to present “Honing International & Multicultural PR Skills” in Ithaca, New York, November 2016.

 

Public Relations Society of America Northeast District Conference: Invited as guest speaker to present “Upgrading Crisis Communications in the Digital Era” in Rochester, New York, September 2011.

 

National Conference on Undergraduate Research 2011: Served as moderator for NCUR communications session in Ithaca, New York, Spring 2011.

 

June 2019