Annemarie Farrell

Annemarie Farrell

Associate Professor and Chair, Sport Management

Specialty:Sport consumer behavior, spectator and fan motives, women's sport culture, qualitative research methodology
Phone:(607) 274-5783
Office:326 Park Center
Ithaca, NY 14850


  • Ph.D., Sport and Exercise Management (The Ohio State University)
  • M.A., Sport and Exercise Management (The Ohio State University)
  • B.A., Political Science (Mount Holyoke College)


  • Sport Consumer Behavior
  • Qualitative Methodology in Sport Management
  • Marketing Women's Sport
  • Gender Equity Issues in Sport
  • Media Representation of Female Athletes

 Courses Taught

  • Introduction to Sport Management
  • Sport Marketing & Sales
  • Advanced Sport Marketing
  • Sport Marketing (Graduate)
  • From Cortaca to Fenway: Understanding Sport Fans
  • Managing Sports Organizations (Graduate)
  • Sport Brands in Crisis 
  • Contemporary Issues in Sport Management
  • Sport Policy
  • Problems in Intercollegiate Athletics
  • Current Issues in Professional Sport