Scott Hamula

Scott Hamula

Associate Professor and Chair, Strategic Communication
Faculty, Integrated Marketing Communications

Specialty:Integrated Marketing Communications Program Director
Phone:(607) 274-1034
E-mail:shamula@ithaca.edu
Office:355 Roy H Park Hall
Ithaca, NY 14850

Scott R. Hamula
Associate Professor

Integrated Marketing Communications

Professional Experience

I began my professional media career working as the summer trafficopter coordinator at WBEN-AM/FM while attending college in Buffalo.  Later, I produced several programs for WGN-AM while attending graduate school in Chicago.  I later joined the Mid-West Family Radio Group and served as an Advertising Account Executive for WSJM-AM/WIRX-FM in St. Joseph/Benton Harbor, Michigan. Later, I served as their Advertising Sales Manager of WSJM-AM. 

After moving back to New York's Finger Lakes Region, I held General Advertising Sales Manager and General Manager positions at radio stations located in Geneva [WGVA-AM/WECQ-FM] and Canandaigua [WCGR-AM/WLKA-FM].  After joining Ithaca College, I continued to serve as a Senior Advertising Account Manager for a number of area businesses through The Finger Lakes Radio Group (three FMs/five AMs) headquartered in Geneva.

Teaching Experience

I began my teaching career as an adjunct marketing professor at Lake Michigan College in Benton Harbor, Michigan.  After moving back to New York, I was an adjunct faculty member for Cayuga Community College in Auburn and Finger Lakes Community College in Canandaigua.  For five years prior to joining IC, I was the assistant professor of marketing serving on the faculty at Keuka College located just outside of Penn Yan, New York. I've been at Ithaca College since 1999.

Ithaca College Student Experiences

American Advertising Federation (AAF)

Our student chapter of this national trade organization has about 50 members and engages in activities throughout the year including bringing in guest speakers, doing pro bono advertising campaigns for local businesses and nonprofits (for example, Foodnet/Meals-on-Wheels), and the "Power Puff Football" fundraiser.  Check out their website at www.ithaca.edu/aaf for more information

Advertising Women of New York Career Conference (AWNY)

Each fall our local AAF student chapter takes approximately 30 members to this annual conference in New York City where students attend workshops and get to speak with advertising professionals to help determine a career path.

Ad Lab  [American Advertising Federation National Student Advertising Competition, AAF NSAC]

Recent Wins: District Two Champions in 2001-DiamlerChrysler, 2003-Toyota Matrix, 2005-Yahoo!, 2011-jcpenney

A senior-level course I instruct which competes in the National Student Advertising Competition sponsored by AAF.  We compete in District Two comprised of 20+ other colleges in neighboring states. The IC Ad Lab team, advised by Howard Cogan in 1993, won the nationals with Saturn. Most recently our team ranked #2 in the nation, #1 plans book/jcpenney.

***Check out samples of our student work in the Documents link found on the upper left on this page or by just clicking here.***

Research

My research interests include the areas of audience and client promotions, advertising sales management, nontraditional revenue [NTR], and branding strategies in the radio and television industries and education.

Ithaca College Positions

Chair, Department of Strategic Communication

Program Director, Integrated Marketing Communications (major and minor)

Faculty Adviser, American Advertising Federation (AAF) student chapter

Member, Park School Administrative Council

Chair, Department of Strategic Communication Personal Committee

Chair, Park School Faculty Steering Committee

Member, College Marketing Advisory Committee

Member, President's Advisory Committee on Diversity

Professional Service Positions

Secretary and Events Coordinator, Association for Education in Journalism and Mass Communication (AEJMC) Advertising Division

District 2 Representative, American Advertising Federation (AAF) National Education Executive Committee (NEEC)

Education

MBA in Marketing/Finance, University of Chicago Booth School of Business
BA in Broadcasting and BA in Management Economics, SUNY College at Buffalo

Courses Taught at Ithaca College

Introduction to Integrated Marketing Communications, Introduction to Strategic Communication, Introduction to Mass Media, Advertising, Media Planning, Advertising Copywriting & Art Direction, Broadcast Programming & Promotion, Broadcast Sales, Critical Issues in IMC, Ad Lab, and Network Days (mini-course)

SPRING 2014 COURSE SCHEDULE

  • STCM 24100 Advertising
    Section 1:  MWF 10:00am-10:50am in PARK 285
    Section 2:  MWF 11:00am-11:50am in PARK 285

Required text: Arens, W., Weigold, M., Arens, C. (14th edition, 2013--12th or 13th edition, 2009/2011 may be used). Contemporary Advertising. Hightstown, NJ: McGraw Hill. http://catalogs.mhhe.com/mhhe/viewProductDetails.do?isbn=0073530034 

  • STCM 44100 Ad Lab
    Section 1:  MWF 3:00pm-3:50pm in PARK 279

Required text: American Advertising Federation (AAF) National Student Advertising Competition (NSAC) Case Brief: Mary Kay

OFFICE HOURS

  • MWF 9:00am - 10:00am, T 9:00am-12:00pm; I'm usually in everyday, though, 9:00am-5/6pm
  • By appointment: email  shamula@ithaca.edu or call 274-1034(office), 387-3518(home), 379-3730(cell), @shamula(twitter), Foursquare

 

FALL 2014 COURSE SCHEDULE

  • STCM 10300 Introduction to Strategic Communication
    Section 1:  M 2:00pm-2:50pm in PARK Auditorium
    Section 3: WF 2:00pm-2:50pm in PARK 285

Required text: Hamula, S., Komaromi, K. (2012). Introduction to Strategic Communication. Hightstown, NJ: McGraw Hill create. [Available only through the IC Bookstore]

  • STCM 24100 Advertising
    Section 1:  MWF 10:00am-10:50am in PARK 285
    Section 2:  MWF 11:00am-11:50am in PARK 285

Required text: Arens, W., Weigold, M., Arens, C. (14th edition, 2013--12th or 13th edition, 2009/2011 may be used). Contemporary Advertising. Hightstown, NJ: McGraw Hill. http://catalogs.mhhe.com/mhhe/viewProductDetails.do?isbn=0073530034  

OFFICE HOURS

  • MWF 9:00am - 10:00am, T 9:00am-12:00pm; I'm usually in everyday, though, 9:00am-5/6pm
  • By appointment: email  shamula@ithaca.edu or call 274-1034(office), 387-3518(home), 379-3730(cell), @shamula(twitter)