Education
Ph.D. State University of New York at Binghamton (Marketing)
M.I.M. Schiller International University, Germany (International Business)
B.S. Istanbul Technical University, Turkey (Environmental Engineering)
Academic Experience
2008-present Assistant Professor of Marketing, Ithaca College
2004-2008 Graduate Assistant and Instructor, SUNY Binghamton
Courses Taught
- International Marketing
- Brand Management
- Principles of Marketing
- Marketing Research
- Consumer Behavior
- Product Management
Research Interests
- Branding
- Innovation
- Word of Mouth Effects
- Cross-Cultural Marketing
Professional Affiliations
- American Marketing Association
- Association for Consumer Research
- European Marketing Academy
