Michael McCall

Michael McCall

Professor and Chair, Marketing and Law
Faculty, Graduate Study in Business

Specialty:Consumer Behavior, Loyalty Programs, Hospitality, Tourism and Strategy
Phone:(607) 274-3501
Office:408 Park Center
Ithaca, NY 14850


Ph.D. Arizona State University, Tempe, AZ

M.A. Arizona State University, Tempe, AZ

B.A. SUNY at Buffalo, NY

Courses Recently Taught

  • Principles of Marketing
  • Marketing Management (MBA)
  • Marketing Management for Services
  • Pricing & Money: Perceptions and Cues to Quality
  • Consumer Behavior

Research Interests

  • Brand loyalty and Consumer Reward Programs 
  • Perceptions of Value among Competing Hospitality and Tourism Products
  • Tipping as an Evaluation of Customer Service

Professional Affiliations

  • American Marketing Association
  • Society for Consumer Psychology
  • Society for Personality and Social Psychology
  • Behavioral & Brain Sciences



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