Michael McCall

Michael McCall

Professor

Marketing and Law

Specialty:Marketing Strategy, Consumer Behavior, Pricing, Quantitative Methods
Phone:(607) 274-3501
E-mail:mccall@ithaca.edu
Office:408 Park Center for Business
Ithaca, NY 14850

Education

Ph.D. Arizona State University, Tempe, AZ

M.A. Arizona State University, Tempe, AZ

B.A. SUNY at Buffalo, NY

Courses Recently Taught

  • Principles of Marketing
  • Marketing Management (MBA)
  • Pricing & Money: Perceptions and Cues to Quality
  • Consumer Behavior

Academic Positions

2002-present  Professor, Ithaca College, Ithaca, NY.

2005 Visiting Scholar, Statler School of Hotel Administration, Cornell University

2001-04 MBA Program Director, Ithaca College, Ithaca, NY.

1996-01 Associate Professor, Ithaca College, Ithaca, NY.

1996-97 Visiting Associate Professor, Cornell University, Ithaca, NY.

1989-95 Assistant Professor, Ithaca College, Ithaca, NY.

1991-present  Visiting Professor, Cornell University, Ithaca, NY. (summers)

1988 Visiting Assistant Professor, Nazareth College, Rochester, NY.        

1982-87 Graduate Teaching Associate, Arizona State University, Tempe, AZ.

Professional and Consulting Experience

  • Country Club of Ithaca, Ithaca, NY
  • Cayuga Medical Center Foundation (Fund raising)
  • APA Science Directorate Dissertation Awards Review Committee
  • Evaluation Consultant, Tompkins County Board of Mental Health
  • Evaluation Consultant, New York State Dept. of Education, Albany, NY
  • Consultant, Xerox Corp., United States Marketing Group, Rochester, NY
  • Methodologist, Prevention Research Center, Arizona State University
  • Research Associate, University Program for Faculty Development, Arizona State University

Research Interests

  • Self-Esteem Maintenance Spending Habits
  • Credit Cues and Spending
  • Gender and Money, Meta-Analyses
  • Vigilant and Hypervigilant Decision-Making in Customer Service Assessments

Professional Affiliations

  • American Marketing Association
  • Society for Consumer Psychology
  • Society for Personality and Social Psychology
  • Behavioral & Brain Sciences