Education

Ph.D. Arizona State University, Tempe, AZ

M.A. Arizona State University, Tempe, AZ

B.A. SUNY at Buffalo, NY

Courses Recently Taught

• Principles of Marketing
• Marketing Management (MBA)
• Pricing & Money: Perceptions and Cues to Quality
• Consumer Behavior

Academic Positions

2002-present  Professor, Ithaca College, Ithaca, NY.

2005 Visiting Scholar, Cornell School of Hotel Administration, Cornell University

2001-04 MBA Program Director, Ithaca College, Ithaca, NY.

1996-01 Associate Professor, Ithaca College, Ithaca, NY.

1996-97 Visiting Associate Professor, Cornell University, Ithaca, NY.

1989-95 Assistant Professor, Ithaca College, Ithaca, NY.

1991-present  Visiting Professor, Cornell University, Ithaca, NY. (summers)

1988 Visiting Assistant Professor, Nazareth College, Rochester, NY.        

1982-87 Graduate Teaching Associate, Arizona State University, Tempe, AZ.

Professional and Consulting Experience

• Country Club of Ithaca, Ithaca, NY
• Cayuga Medical Center Foundation (Fund raising)
• APA Science Directorate Dissertation Awards Review Committee
• Evaluation Consultant, Tompkins County Board of Mental Health
• Evaluation Consultant, New York State Dept. of Education, Albany, NY
• Consultant, Xerox Corp., United States Marketing Group, Rochester, NY
• Methodologist, Prevention Research Center, Arizona State University
• Research Associate, University Program for Faculty Development, Arizona State University

Research Interests

• Brand loyalty and Consumer Reward Programs 
• Credit Cues, Spending and Perceptions of Debt
• Factors that Underlie Tipping Customs
• Vigilant and Hypervigilant Evaluations of Customer Service

Professional Affiliations

• American Marketing Association
• Society for Consumer Psychology
• Society for Personality and Social Psychology
• Behavioral & Brain Sciences