Dr. Lisa Barnard joined Ithaca College in 2014 as an assistant professor. She teaches in the Integrated Marketing Communications Program in the Department of Strategic Communication.
Lisa earned her PhD in Mass Communication from The University of North Carolina at Chapel Hill, where she won the Outstanding PhD Graduate Student Award upon graduation. Her primary research interests lie at the intersection of media effects, advertising, and technology, and her dissertation focused on behaviorally targeted ads on Facebook.
Before earning her PhD, Lisa worked in the advertising industry in NYC. Her most recent position was at tech startup Smiley360, where she executed social media campaigns for popular consumer brands such as Country Crock, Schick, Staples, and Florida's Natural Orange Juice. Prior to that, she worked at Ogilvy & Mather as an account supervisor on the IBM worldwide team, where she led advertising and direct marketing campaigns, managed clients and teams across six continents, and contributed to the development of the "Smarter Planet" campaign. She also worked at Market Maker Interactive, a web design agency, as a web copy writer and client manager for both consumer and business-to-business brands.
Lisa's research has been published in the International Journal of Communication and the Journal of Broadcasting and Electronic Media, and she currently has several articles under review at other refereed journals. Lisa has presented her research at regional, national and international conferences, where she received three top paper awards and two travel grants to present her work.
Lisa is originally from Endicott, N.Y. In addition to earning her Ph.D. from UNC, where she was a Roy H. Park fellow, Lisa also earned a B.A. in Journalism & Mass Communications from St. Bonaventure University, and an M.A. in Arts Journalism from Syracuse University. She is a member of the International Communication Association and the Association for Education in Journalism & Mass Communication.
Courses taught at IC: Media Planning; Research & Statistics for Strategic Communication