Education
Ph.D. College of Business and Economics, Lehigh University, Bethlehem, PA (Dissertation: The WIPO Patent Harmonization Treaty: The Impact of a First-To-File Priority Claim Basis on Technological Innovation in the United States)
M.I.M. Thunderbird School of Global Management, Glendale, AZ
M.B.A. Edwin L. Cox School of Business, Southern Methodist University, Dallas, TX
B.A. Haverford College, Haverford, PA
Academic Appointments
2002-present Ithaca College, School of Business
- Professor, 2010/present
- Interim Associate Dean, Spring 2010
- Associate Professor, 2002/2010
- Chair, Marketing/Law Department, 2006/2009
2010/2011 Fulbright Visiting Research Chair, The Monieson Centre for the Study of Knowledge-Based Enterprises, Queen's School of Business, Kingston, ON, Canada
Summer 2002 Visiting Professor, Higher Business School, Siberian Aerospace University, Krasnoyarsk, Russia
2000-02 Assistant Professor, Marketing, SUNY College at Oneonta, NY
1996-00 Assistant Professor, Marketing, Marist College, Poughkeepsie, NY
1992-96 Assistant Professor, Marketing & International Business, Ithaca College, School of Business
Professional and Consulting Experience
2010/2011, Social media study, Empire Life Company, Kingston, ON
2010/2011, Entrepreneurs and business partners study, RSA, Toronto, ON
2007/2008 Data organization project, New York State Wine & Grape Foundation
1998-2003 Content Provider, Active Learning Technologies (Pearson), West Park, NY
2001-02 Marketing Study, United Way of Otsego and Delaware Counties
1999-00 Graduate Programs Marketing Study, School of Graduate and Continuing Education, Marist College
1998 External Marketing Assessment, Team Hudson Valley/Empire State Development Corporation
Courses Recently Taught
- Marketing Management (graduate)
- Sustainable Operations (graduate)
- Sustainability Leadership (graduate)
- Marketing/Operations (pre-MBA modules)
- Non-Profit and Social Marketing
- Principles of Marketing
- Sales and Sales Promotion
- International Marketing
- Marketing Research
- Marketing Minicourse
- International Business Minicourse
- Climate Action Research Teams (interdisciplinary, team taught)
- Marketing Sustainability Initiatives (Graduate & Professional Studies certificate)
- Patents and the Inventive Process (Washington, DC Program seminar)
Professional Affiliations
- American Marketing Association
- Academy of Marketing Science
- American Society for Competitiveness, Board of Directors
- International Association for the Advancement of Teaching and Research in Intellectual Property
- Macromarketing Society
- Product Development and Management Association
- Society of Competitive Intelligence Professionals

