Book Chapters and Cases

"LRC Communications Case," with Karrh, J. and Snyder, D. in Readings and Cases in Integrated Marketing Communications, by J.S. Kelly and S.K. Jones, Racom Books ISBN: 0-9704515-7-1 (2004).

"Randal Walker (Signature) Case," with Karrh, J. and Snyder, D. in Readings and Cases in Integrated Marketing Communications by J.S. Kelly and S.K. Jones, Racom Books ISBN: 0-9704515-7-1 (2004).

"State Farm Case," with Karrh, J. and Snyder, D. inReadings and Cases in Integrated Marketing Communications by J.S. Kelly and S.K. Jones, Racom Books ISBN: 0-9704515-7-1 (2004).

"Surety/Randall Walker Case," with Wortman, S. and Erickson, S., in TV/Radio Chapter ["Media of Direct Marketing" section] Successful Direct Marketing Methods, by Bob Stone and Ron Jacobs, NTC Business Books/McGraw Hill (7th Edition) (2001).

"State Farm Salutes LIFE Heroes," with C. Johnson and M. Lee, in the Magazine Chapter ["Media of Direct Marketing" section] Successful Direct Marketing Methods, by Bob Stone and Ron Jacobs, NTC Business Books/McGraw Hill (7th edition) (2001).