Adam Peruta

Adam specializes in creative strategies in advertising, with a strong concentration in interactive media. His interest focuses on digital technologies and how Web 2.0 impacts corporate advertising and marketing. Professionally, Adam focuses on interface design, graphic and interactive design, search engine optimization and web usability.

Courses Taught at IC

• Advertising, Copywriting & Art Direction
• Brand Design
• Digital Journalism
• Media Writing
• Professional Applications of Technology
• Presentation Media Design

Teaching Experience

Prior to joining Ithaca College, Adam was an adjunct professor in communications and information studies at Syracuse University for seven years. He taught classes in:

• Website & Interface Design
• Electronic Commerce
• Information Reporting & Presentation
• 2D Computer Graphics
• 3D Computer Graphics
• Flash Graphics and Animation

Adam received his BFA degree (computer graphics) from the School of Visual and Performing Arts at Syracuse University, and his M.S. degree in new media from the Newhouse School of Communications at Syracuse University.

Professional Experience

Adam began his professional career as the creative director for Internet Consulting Services Inc. in Syracuse. There he worked with clients such as Sony-Ericsson, Syracuse University, numerous dot-coms, and was influential in building and marketing the Sidearm software platform (a content management system for collegiate athletic websites).

Adam was also involved in co-founding and growing a number of businesses including RateMyClass.com, OneClickGrocery.com, OneClickVideo.com and most recently CustomGrocery.com – a company that focuses on licensing software to grocery stores and entrepreneurs who wish to start up online grocery delivery services. Adam also actively freelances for various advertising agencies and has worked with clients such as Microsoft, ING Direct, Roche Pharmaceuticals, Hair Club, Kaplan and NYMEX.

Sample work can be seen at www.peruta.com