Adam specializes in creative strategies in advertising, with a strong concentration in new media and interactive media. His interests concentrate in digital technologies and how new media impacts corporate advertising and marketing. Professionally, Adam focuses on interface design, graphic and interactive design, and branding.
Courses Taught at IC
- Advertising, Copywriting & Art Direction
- Brand Design
- Digital Journalism
- Media Writing
- Professional Applications of Technology
- Presentation Media & Visual Design
Prior to joining Ithaca College, Adam was an adjunct professor in communications and information studies at Syracuse University for seven years. He taught classes in:
- Website & Interface Design
- Electronic Commerce
- Information Reporting & Presentation
- 2D Computer Graphics
- 3D Computer Graphics
- Flash Graphics and Animation
Adam received his BFA degree (computer graphics) from the School of Visual and Performing Arts at Syracuse University, and his M.S. degree in new media from the Newhouse School of Public Communications at Syracuse University.
Adam began his professional career as the creative director for Internet Consulting Services Inc. in Syracuse. There he worked with clients such as Sony-Ericsson, Syracuse University Athletics, numerous dot-coms, and was influential in building and marketing the Sidearm software platform (a content management system for collegiate athletic websites).
Adam was also involved in co-founding and growing a number of businesses including OneClickGrocery.com, RateMyClass.com, and CustomGrocery.com – a company that licenses software to grocery stores and entrepreneurs who wish to start up online grocery delivery services. Adam current serves as the Brand Manager for GopherGrocery.com, an online grocery delivery service based in Minneapolis, MN.
Adam actively freelances for various advertising agencies and recently took a ride on the StartupBus - a competition where teams compete to conceive, build and launch a company in 72 hours... all while on a bus.
More info: www.peruta.com